Click to WhatsApp Ads
What is CTWA (Click to WhatsApp Ads)?
An innovative solution to improve your customer engagement strategy. With a simple click, your customers are quickly connected to your business on WhatsApp, for more direct and meaningful interactions.
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The summary dashboard is available under Broadcast > Click to WhatsApp Ads
The summary of your ads will only be visible if you are running ads on Facebook and Instagram through the Click to WhatsApp Ads feature enabled via Facebook’s ads manager.
To generate a summary of your ads, you need to first connect your WhatsApp business number to Facebook page.
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You need to have an active WhatsApp Business account and a Facebook Page for the business to start with the Ads. Following are steps to link your WhatsApp Business number to the Facebook page.
- Go to your Facebook Business Page;
- Click on "Settings;"
- Access the Page settings panel and click on "WhatsApp;"
- Choose a country code from the drop-down list;
- Enter your WhatsApp business phone number to Continue;
- Enter the OTP code sent to your WhatsApp and click "Confirm."
You can also link your Instagram to the Facebook page to run WhatsApp Click to Chat ads on Instagram.
After this, you need to deploy your bot on Engati’s WhatsApp channel to sync all your ad statistics on Engati’s ad summary dashboard.
Using the summary dashboard, Gain valuable performance insights of your WhatsApp ads campaigns on Facebook and Instagram with detailed analytics, allowing you to refine your marketing strategies.
Here's what you can monitor with this new analytics feature:
- Total Leads
- Total Converted leads
- Revenue Generated
- Orders Received
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If you wish to create a new ad and view detailed statistics of your ad, click on the ‘click here’ hyperlinked text in the bottom part of the Click to WhatsApp Ads Dashboard.
If you want to create a new CTWA ad, click on ‘Create CTWA Ad’ button and it will redirect you to the ‘Facebook Ads Manager’ page.
Click here to learn ‘how to create an ad using ‘Facebook Ads Manager’.
After a successful ad campaign, you can access the statistics for that specific campaign within the ‘Ad Details’ section.
In addition to the statistics, you have the opportunity to retarget users who were directed to WhatsApp through the ads and interacted with your business.
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Note: According to the META guidelines, You will not be charged for sending a template message for the first 72 hours of users clicking on the ad.
Once you click on confirm, you will be redirected to the broadcast window from where you can select the relevant template message and retarget those CTWA-engaged users.
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In case of any queries, feel free to reach out to us at [email protected]
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