Google Business Messages (GBM)
Google Business Messages is a real-time chat feature that is embedded within your Google Business Profile listing on Google Maps and Google Search and serves as a direct line of communication between your brand and potential customers.
- Navigate to Configure > Deployment
- Select "Connect" to establish a connection with your GBM account
To get your bot live on GBM, you must go through verification and launch processes. This means we'll check and confirm your bot and its locations before it goes live. The steps involve verifying your bot and locations, and then launching them.
Engati requires the following details from you to verify and launch the bot:
1. Contact Details for GBM Verification:
- Point of Contact Name: Name of the point of contact (PoC) from the customer's side.
- Contact Email: The email address of the PoC for the bot verification process.
2. Location Details (mandatory for local [Google Map and Google Search] launch):
- List of Locations: We require a list of locations where you want to launch the bot.
A verification email will be sent to the point of contact to confirm if the bot information provided is correct.
Google sends two separate emails asking for permission to send messages:
- One email will contain the instructions and the submitted information
2. The second email will have the security key
To verify the bot, the contact person needs to reply to the first email with the following information:
- The recipient's name
- Title of the employee
- Google-provided security key from a separate email
Standard format I, [name of brand employee], and [title of employee], grant Engati the right to send business messages using the information specified in this email. Security key: [Google-provided security key from a separate email]
Next, Google will verify this email and mark the bot as verified if all the information is as per Google's guidelines.
After the bot is verified, locations associated with that bot will be verified. Once a location is verified and the bot is launched, you can launch the location with the bot.
Crucial Details for Consideration
Customers have the option to choose the launch location for the GBM bot:
- Local: Enables the chat icon to appear in Google search and Google Maps listings
- Non-Local: Enables the chat icon in non-local search listings
GBM Chatbot Name: It is recommended to choose a bot name that corresponds with the brand, rather than selecting a personal or random name.
- Continue conversations through a 30-day re-engagement window
- No conversation charges to be paid to Google
- Messages do not need approval
- Data picker not supported
- GBM Chatbot Logo Requirements:
- Logo dimensions: 1024x1024 pixels
- Logos appear in conversations within 1024-pixel diameter circles
- Ensure the logo is visually appealing within the circular frame
- The image size must not exceed 50KB
- SMO (Send Message with Options) Requirements:
- Maximum number of options: 13. However, the Engati portal only allows 10
- Character length for options text: 25
- Option description is not available
- Carousel or Rich Cards:
- Supports 2 - 10 carousel cards with a maximum of 4 buttons. However, the Engati portal only allows 3
- Character length for buttons text: 25
- Character length for carousel title text: 200
- Character length for carousel description text: 2000 characters
- The image size must not exceed 5 MB and the thumbnail size must not exceed 25 KB
