Best Practices

when sending messages via whatsapp for your business, it's important to follow best practices and guidelines to ensure your templates get approved and provide a positive experience for customers by keeping your templates clear, concise, and compliant, you can effectively engage your audience on this widely used messaging platform best practices for whatsapp template messages best practices for whatsapp template messages ensure templates are free of spelling and major grammatical errors whatsapp has a high chance of rejecting templates with such mistakes, though minor punctuation or grammar issues may be acceptable proofread carefully it's essential to select the correct message type and language while submitting your template mismatched languages or formats can lead to rejection keep templates as concise as possible to effectively convey the required information without overwhelming the recipient brevity improves readability consider templates as conversation starters, aiming to turn them into two way communication by prompting responses from customers two way conversations don't incur additional template fees from whatsapp, reducing costs before submitting, get feedback from teammates or coworkers to ensure your written template is accurate, clear, and effectively communicates the intended message remind customers of the context and reason they gave permission to receive messages from you this contextual reminder enhances trust and transparency avoid sending surveys or using the word "survey " instead, politely ask for feedback from customers to gather insights whatsapp template guidelines whatsapp template guidelines there are specific guidelines around the two main template message types standard (text only) maximum of 1024 characters, including variables can utilize styling like bold, italics, strikethrough, code segments, and emojis media & interactive header text max 1 variable & 60 characters including the variable value accepted file types pdf, doc(x), ppt(x), xls(x) up to 100mb, jpg/jpeg/png up to 5mb, mp4/3gpp up to 16mb body max 1024 characters including variables, avoid objectionable content footer max 60 characters, avoid objectionable content buttons up to 3 quick reply buttons, max 20 characters each up to 2 cta buttons (phone number & url), max 20 chars each, 1 url variable allowed by diligently following whatsapp's template message guidelines and implementing best practices, you significantly increase the likelihood of your templates being swiftly approved this allows you to initiate positive, compliant conversations with customers on this highly engaging messaging channel crafting clear, tailored, and contextual templates demonstrates your brand's attention to delivering an exceptional customer experience kindly follow meta's template guidelines for best practices https //developers facebook com/docs/whatsapp/message templates/guidelines/ pricing will be applicable as per meta's conditions and rules, please refer here for more details https //developers facebook com/docs/whatsapp/updates to pricing/new template guidelines/ if you face any issues or queries please reach out to us at mailto\ support\@engati com