Click-to-WhatsApp Ads
What is CTWA (Click to WhatsApp Ads)?
An innovative solution to improve your customer engagement strategy. With a simple click, your customers are quickly connected to your business on WhatsApp, for more direct and meaningful interactions.
The summary dashboard is available under Broadcast > Click to WhatsApp Ads
Please note: This feature will be accessible exclusively when your bot is deployed on the WhatsApp channel.
The summary of your ads will only be visible if you are running ads on Facebook and Instagram through Click to WhatsApp Ads feature enabled via Facebook’s ads manager.
To generate a summary of your ads, you need to first connect your WhatsApp business number to facebook page.
You need to have an active WhatsApp Business account and a Facebook Page for the business to start with the Ads. Following are steps to link your WhatsApp Business number to the Facebook page.
- Go to your Facebook Business Page;
- Click on "Settings;"
- Access the Page settings panel and click on "WhatsApp;"
- Choose a country code from the drop-down list;
- Enter your WhatsApp business phone number to Continue;
- Enter the OTP code sent to your WhatsApp and click "Confirm."
You can also link your Instagram to the Facebook page to run WhatsApp Click to Chat ads on Instagram.
After this you need to deploy your bot on Engati’s WhatsApp channel to sync all your ad statistics on Engati’ ad summary dashboard.
Using the summary dashboard, Gain valuable performance insights of your WhatsApp ads campaigns on Facebook and Instagram with detailed analytics, allowing you to refine your marketing strategies.
Here's what you can monitor with this new analytics feature:
- CTWA Users: Track engagement from Instagram/Facebook ad clicks.
- Unique CTWA Users: Count distinct users for individual engagements.
- User History: Analyze engagement trends by day/week across Facebook and Instagram platforms.
- Meta has introduced a new feature that assigns a unique Click ID (clid) to every click on your Click-to-WhatsApp (CTWA) ads. This means each click is trackable, allowing you to gather valuable insights and send data back to Meta using the Conversions API. By capturing this Click ID: ctwa_clid, throughout the user journey, you can help improve the performance of your CTWA ads.
You can find this new data in the attribute {{user_whatsapp.ctwa}}: In your User List, you can filter users based on your CTWA campaigns. Within a chosen user profile, hover over the values of the 'user_whatsapp.ctwa' attribute to locate the 'clid' parameter.
If you wish to create a new ad, go to ‘ad details’ and simply click on the ‘Create CTWA Ad’ button.
Click here to learn ‘how to create an ad using ‘Facebook ads manager’.
After a successful ad campaign, you can access the statistics for that specific campaign within the ‘Ad Details’ section.
In addition to the statistics, you have the opportunity to retarget users who were directed to WhatsApp through the ads and interacted with your business.
Note: According to the META guidelines, You will not be charged for sending a template message for the first 72 hours of users clicking on the ad.
Once you click on confirm, you will be redirected to broadcast window from where you can select the relevant template message and retarget those CTWA engaged users.
In case of any queries, feel free to reach out to us at [email protected]
