Simplified Broadcast

Engati has introduced a new Simplified Broadcast to provide a seamless user experience. You can easily access sections such as Broadcast History, Scheduled Broadcasts, Drafted Broadcasts, Creating Campaigns, and Data Export History with the least effort.

Broadcasts and campaigns can push content to your engaged chatbot users. This makes it a great marketing tool for business owners and marketers. The opportunities are immense

– Keep your users engaged on a regular basis – Reach out to a specific segment of users for important notifications or transactions

Usage of broadcasts and campaigns,

Broadcasts and campaigns can be sent to users on the following channels:

So WhatsApp and website bots have limited ability to reach inactive users. The other channels allow broadcasting to all users who have ever messaged your bot.

This section helps you in Creating a new broadcast and displaying the list of existing broadcasts along with their analytics. The data metrics are identical to the older broadcast view. You can also view your broadcasts triggered via API and  details of broadcasts sent through Wrapper APIs

Filter out the broadcasts by selecting the channel used and the from-to-date range.

You can also sort the broadcast list based on the following criteria:

The data columns can be extended based on the metrics.

Navigate to Broadcast > Broadcast History and click on the "..." button, select "Configure columns".

Note: Columns such as Broadcast name, Target users, and Status would be selected by default. You can add up to 9 columns to display.

Create WhatsApp Message Templates and use them, to begin with, business-initiated conversations.

Additionally, you can use them to send Marketing, Transactional, and OTP-related broadcasts to the existing user.

This includes the list of broadcasts that are scheduled.

If in case you miss out on scheduling a broadcast then you can create a new broadcast and schedule it from the ‘scheduled broadcast’ section itself.

Along with the scheduled broadcast name, you can check the date and time of scheduling, the associated channel, and the selected target user group.

While creating a new broadcast, the broadcasts selected as Save Draft would be displayed under the Draft Broadcasts section. Along with the Broadcast name, you can also check the date and time at which the broadcast was saved as a draft and the channel associated with it.

In a case where you want to start off with a new broadcast, You can do that using the ‘Create New Broadcast’ option available in the same section.

Or else you can edit/copy/delete the existing drafted broadcasts.

Create campaigns that reach your customers at their preferred touchpoints more effectively.

Get detailed logs of the exported broadcasts under Export History. You can keep a track of when the request for exporting the broadcast was initiated and completed along with its completion status. Exported CSVs now include all configured columns by default, ensuring you get the complete data you need

You can redownload the broadcast file using the download button. (present on the right side of the ‘status’ column)

For more details, check out our Help Documentation here: Configure Columns

Note: This enhancement is available to those who use WhatsApp as a channel.

If you face any issues or queries please reach out to us at [email protected]