Template Message

templates are used in template messages to send marketing, transactional and authentication / otp messages to your users template messages are the only type of message that can be sent to users who are yet to message you or who have not sent you a message in the last 24 hours templates must be approved before they can be sent to your users here are some whatsapp guidelines for creating template messages your template should be easy and clear to understand your business for the reviewer avoid spam messages like sending promotions, data collection messages or any phrase which sounds promotional keep your template in a proper format and avoid grammatical errors your template name should be relevant to your context on how the template will be used also while giving your template a name do not use any capital letter, numeric value, special character or any space the context of your template message should be relevant to your previous conversation choosing the right template will give a better idea of your message the categories can be transactional, marketing or one time password availability availability template messages can be created on the engati portal if the whatsapp api is connected under configure (settings) > deployment types types of templates of templates text & media template messages carousel template messages offer with coupon template messages note whatsapp is tightening enforcement on template category misuse to ensure businesses correctly classify their message templates misuse—such as sending promotional content under utility—can lead to reclassification, warnings, or restrictions impact since june 1, 2024 meta has been actively reviewing and reclassifying misused templates starting april 1, 2025 businesses misusing template categories may face warnings rejection of utility templates temporary or extended blocks on new template submissions